Unravel & Align · 90 days

More enquiries. Know where your marketing money goes. And get the work done with me.

Over 90 days, we sharpen your offer, fix your Meta foundations, build and run campaigns, and use the results to decide what to keep, change or stop.

Book your Unravel Session

2-hour Unravel Session · $750 inc GST · Written Snapshot within 48 hours of your session.

$11.85 per $1

Tracked purchase revenue per ad dollar · Anlaby, 2025

19 sign-ups

Sona, first launch

2 sold-out events

Eden Valley Hotel

Katharine Crane, founder of Crane Creative

Sound familiar?

You're working hard on it. It just doesn't add up to anything.

Your offers, your message and your posts are all saying slightly different things.
Your socials, ads and website were set up at different times, by different people.
You're busy with marketing, but can't see what it's connected to.
You're too close to it to see which offer, message or marketing step needs fixing first.

You're not doing it wrong. Nothing's connected.

Results

Different businesses. Practical results.

From first aid training and health services to events, the work starts with the business: its offers, customers and goals.

From invisible to sold

Karen, first aid training

Karen ran a brilliant first aid business that nobody could find online. We rebuilt her strategy, mapped her content, and set up her Google presence and review flow. Her business became the top result for first aid training in the Barossa, with steady inbound bookings.

Two years on, she sold the business at a profit.

“Kat helped me see the bigger picture when I was caught up in running the business. I felt supported through the whole process. Seeing the business become the top result for first aid training in the Barossa was a real milestone.”
Karen

From burnt out to booked

Sona, health and wellness

Sona came to me burnt out, buried in admin and stuck in a service model that no longer worked. Together we simplified her offers, aligned her message and rebuilt how she delivered her work around her energy.

Her first detox programme launch signed 19 people.

“I had so many ideas going around in my head. Being able to talk them through with Kat helped me work out what mattered and what I could let go of. I felt heard, and the next steps felt more manageable.”
Sona

11.85× ROAS

Anlaby Spring Festival · 2025

Our 2025 Anlaby Spring Festival Meta campaign generated $18,426.54 in Meta-attributed purchase revenue from $1,554.44 in ad spend.

That is $11.85 in tracked purchase revenue for every $1 spent on ads.

Campaign reporting period: 1 July to 20 October 2025.

The festival also won Best Annual Event for 2025.

2 sold-out events

Eden Valley Hotel · Secret Supper Club

From event conception through to marketing, we brought two Secret Supper Club events to life at Eden Valley Hotel.

Both events sold out.

100 pre-sold tickets

Barossa Valley Beer Festival

A long weekend when every man and his dog had an event. The Barossa Valley Beer Festival still secured 100 ticket sales before the event.

These are results from previous client work, not a promise about yours. Every business is different, and we set realistic targets together.

How the 90 days work

Coaching and doing, side by side.

Three phases. I'm in it with you the whole way, not handing you homework or a report.

Unravel

Weeks 1 to 2

We get into everything: your offers, your message, your accounts, your numbers. We name what's working, what isn't, and what's tangled.

Rebuild

Weeks 3 to 4

We reconnect it. A clear offer and message, your Meta setup fixed, and campaigns built by me.

Live by day 21

Align

Weeks 5 to 12

I stay in it with you: running your ads, coaching you fortnightly, reviewing your copy and content, using the results to improve your campaigns and helping your team put the content plan into practice.

What's included

What you will have by day 90.

A clearer offer and message. A working Meta setup. Campaigns running, with reporting that connects spend to the enquiries or purchases we can track. And a next-quarter plan, so you know what to keep, change or stop.

You get strategy, six coaching sessions and hands-on campaign management from the same person. Here is the work included:

A full look at your offers, message, accounts and numbers
An offer and messaging overhaul, done together
Your Meta setup fixed, and campaigns built and run by me
Six 1:1 coaching sessions for you or your team
Real-time feedback on your pages, bios, copy and content
A content plan every month
An honest monthly report: what happened and what it cost
Messages answered within one business day
A day-90 review and your next-quarter plan

21days

Live in 21 days, or I add a month of ads management free.

Your campaigns are live within 21 days of kick-off, or I add one extra month of ads management and reporting at no additional management fee. Ad spend remains separate and is paid directly to Meta. Nobody can honestly promise you what Meta will do. I can promise I'll be in it with you, and the work gets done.

Why me

I'm Katharine Crane.

15+ years in digital marketing, based in South Australia.

Katharine Crane working alongside a client during a coaching session

I coach and I do.Most people only do one. The person on your call is the person in your ad account.

I see what you can't.From outside, the gaps between your offer, your message and your marketing are easy to spot. From inside, they're almost impossible.

I plan around your business.Your sales cycle, busy periods, quieter months and capacity shape the plan. Your marketing needs to work with how your business actually runs.

I keep it small.Two new clients a month, so I'm in your numbers, not skimming them.

Who it's for

Built for established businesses.

Yes, if

You have an offer that already sells, capacity for more customers, and a budget for ads separate from the programme fee. You can make time for our sessions and have someone, including you, who can put the content plan into practice. Your industry matters less than having a business we can build on.

Not yet, if

You're a startup, have no ad budget, want it all done for you without being involved, or aren't ready to change what isn't working.

Investment

$10,890including GST

Pay upfront or in three monthly payments of $3,630 including GST ($3,300 + GST each). The programme is $9,900 before GST. This covers 90 days of strategy, six one-to-one coaching sessions, Meta setup work, campaign management, content planning and reporting. Ad spend is separate and paid directly to Meta.

Book your Unravel Session

How to start

Start with clarity you can use.

The Unravel Session is a paid working session with a practical output. You do not need to commit to 90 days to get useful direction.

Pay $750 including GST, then choose your timeAfter checkout, you will receive the booking link and business intake form. Complete the intake before we meet so I can review your offers, website, socials and Meta setup.
Spend two hours in your business with meWe go through your offers, your message, your accounts and your goals, and find what's tangled.
Get your Unravel Snapshot within 48 hoursWhat's tangled, your three biggest fixes with the first step for each, and my honest recommendation. Yours to keep, whatever you decide.
Start Unravel & Align within 14 daysAnd the $750 comes off your 90 days.

I take on two new Unravel & Align clients each month.

Your first step

Your Unravel Session

$750 including GST

Two hours with Kat, preparation beforehand and your written Snapshot within 48 hours afterwards.

Pay for my Unravel Session

After payment, choose your session time and complete your business intake.

Kat Crane, social media coach and strategist

Questions

Good questions to ask.

What happens in the Unravel Session?

Before we meet, you answer a few questions and I go through your website, socials and Meta setup. In the two hours we work through your offers, your message, your accounts and your goals together. Within 48 hours you get your Unravel Snapshot: what's tangled, your three biggest fixes and my recommendation.

How is this different from a focused one-hour session?

A one-hour session is focused help with a specific task or skill. The Unravel Session looks across your business and marketing, includes preparation before we meet, and gives you a written Snapshot afterwards.

What if I don't go ahead?

You keep your Snapshot and the three fixes. If you do start within 14 days, the $750 comes off your 90 days.

Can you guarantee results?

No, and be wary of anyone who does. Results depend on your offer, your market and Meta. What I guarantee is the work: campaigns live in 21 days, honest reporting, and me in it with you. We set realistic targets together in your first two weeks.

Is ad spend included?

No. You pay Meta directly, so you see every dollar.

Do you post for us?

I plan your content and coach your team; they post. That way it doesn't fall over at day 90.

What kinds of businesses is this for?

Unravel & Align is for established business owners who need their offers, message and marketing to work together. That includes service businesses, retail, trades, professional services, health and wellness, tourism and hospitality. Fit depends on your goals, customers, capacity and budget. The Unravel Session helps us work out if this level of support makes sense for you.

Can I stop partway?

It's a 90-day commitment, whichever way you pay. Ads need that long to give you real numbers.

What happens after 90 days?

At your day-90 review, we look at what is working, what needs attention and what will help you keep the momentum going. We can continue with another 90-day sprint, move into one-to-one coaching, or explore an ongoing ads management retainer. We choose the next step together based on your business, goals and the support you need. You can also take the plan we have built and put it into practice yourself.

Know what needs fixing first.

Bring your business, your questions and the bits that are not adding up. Leave with three priorities, practical first steps and an honest recommendation.

Book your Unravel Session

2-hour Unravel Session · $750 including GST · Written Snapshot within 48 hours · Credited if you start within 14 days

Unravel Session · $750 incl. GSTCredited if you go ahead

Book now