Let's Get Back to Basics
Starting this February, join me for my upcoming Bootcamp
and start flexing that digital muscle!
More than half of small (51%) and medium businesses (58%)
have a social media presence.
Are you using it effectively?
Join the BootcampLay the foundations of
your business online.
You can harness the
power of social media.
What we coverGet ready for an incredible six-week journey where you'll learn to pinpoint exactly who your audience is and create a personalised style guide that works for your business. You'll discover the most powerful tools available to help you make social media work for your audience and how to utilise data analytics like a pro to create content that drives sales.
Join me every Tuesday at 10 am starting on the 28th of February for Live virtual sessions filled with learning and growth! Catch-up is easy, too, since each session will be recorded so you can watch it later - along with bonus masterclasses on topics like LinkedIn, SEO & Copy Editing that is housed in my online platform. Don't miss this golden opportunity to expand your knowledge bank.
What's Included In The Bootcamp...
MODULE 1
Tuesday May 30, 10am
Why are you even online?
Because you need to be isn't the whole story! Let's break it down:
- What are your objectives for being online
- Social media audit. What channels are you on, and why you are on there?
- Branding. From who you sound online to how you look, why you need to be consistent.
In this module, we'll step through an audit of your social media presence to set a base line of your social media. We'll generate together a voice guide and a style guide template and you will also discover a brand archetype that works for your business.
MODULE 2
Tuesday June 6, 10 am
Sorry to break it to you, not everyone is your ideal customer!
- What is your Unique Selling Proposition (UPS)
- Creating a Brand persona
- How to conduct Competitor analysis and why you need to
- How to build a connection with engaging content
After this module, you will know your UPS, know who your ideal customers are and how to talk to them. We'll work through a template for competitor analysis and how you can improve your content to beat them.
MODULE 3
Tuesday June 13, 10 am
Planning
Failing to Plan is Planning to fail. I'm not saying get your ducks in a row, but at least get them where you can see them!
- Creating your key messages and content pillars
- How to ask for and leverage user-generated content
- How to plan your social media content
- Set and track goals - So you know it's working!
You will leave this module with a 2023 social media calendar template and goal-setting template to make posting easy and relevant. Together you'll generate a full understanding of your content pillars for your business and how to make them work for you.
MODULE 4
Tuesday June 20, 10 am
Your customers aren't robots...
So don't automate, set and forget...
- Why is it important to be human online
- How to show up online without fear or doubt
- How to overcome the blockages holding you back
- Owning your brand story and how to tell it
In this module, we work through strategies to help you step out of your comfort zone and create meaningful relationships with your online audience that drives loyalty and fans that can't stop talking about you.
MODULE 5
Tuesday June 27, 10 am
Social Media is a tool...
Many elements can help you quickly put your game up there with the pro's.
- Top tools you need to make social media easier
- Understanding hashtags and how to use them
- Why video is king and why you need it
In this module we help you to work smarter, not harder at generating engagement with some simple strategies that you can use over and over again.
MODULE 6
Tuesday, July 4, 10 am
Know your numbers and how to leverage them for success
Data, for data's sake, isn't useful.
- Knowing where to find meaningful analytics for your social media
- Understanding what the data is telling you
- How to make informed decisions and changes to content based on the data
At the end of the day, people follow what they like. The data clearly identifies how to curate your content to attract the largest audience that wants to engage with your business. This module makes it easy for you to be agile, make changes and make sure you don't miss any sales opportunities.
We meet on Zoom every Tuesday and 10 am, from the 28th of February, and the
Enrol Today!
Back to Social Media Basics Bootcamp
This Bootcamp Is For You If...
- New to social media in Business
- Not getting any traction in your social media, and you feel like you are spinning your wheels.
- Treat social media like a chore and afterthought
- Want to upskill your staff to take over your social media.
- Have no idea what you are doing or why but want to.
- You want to optimise your social media for sales.
NICE TO MEET YOU
Hi. I'm Kat
Most would describe me as a mother, partner, and small business owner. But in reality, I am so much more than that. And so are you.
After over ten years of working in the ever-changing world of social media, I make it my mission to work it all out, so you don't have to. We have so many spinning plates in the air, and I want to help business owners work smarter, not harder.
“Thankyou for an amazing bootcamp. Baby steps for me but you have definitely pointed me in the right direction. Thank you x”
- Ange
"Thank you so much Katharine! This Bootcamp has been fantastic and given me so much to work on and think about. I can see how valuable this will be to me and my business. You're the bestππ"
- Brook
"It has been such a good experience. You're a star."